Case Study

Christal Allen

Christal had a successful career as a real estate virtual assistant, but was now a coach and things just weren’t going quite as well as she’d hoped. The problem? Her brand & website design *to put it nicely* sucked. It was seriously undermining her credibility, and she knew it.

The other problem? She was trying to be both a life/relationship coach AND a business coach. These audiences are like night and day, and so trying to do both dilutes your brand. There’s no way to speak powerfully to both at the same time, so instead of attracting everyone, you stand out to no one. It’s a hard truth for us multi-passionate folks, but it’s the facts!

Before:

After:

Here's what I did for Christal:

Encouraged her to choose the niche that felt the most exciting and fulfilling for her, which was relationship coaching, and drop the rest.
Helped her identify the exact problems, desires, feelings, thoughts, and situations her ideal clients were experiencing, and created a messaging strategy that would make them feel deeply understood. When people feel you understand their problem better than anyone else, that's when you become the only choice.
Hashed out what made Christal stand out from other relationship coaches, and brought it to life in her brand's personality, tone of voice, colors, typography, and logo.
Created art direction for new professional photography that would majorly elevate her credibility and make her look like a professional that her client's could feel good about investing in.
Built her a gorgeous, fully responsive website that strategically draws in potential clients with powerful copy and directs them to book her group coaching program
Created additional brand collateral and sister logos for her Facebook group and course so that her brand could stay classy and memorable across all platforms.

‘I have prospects tell me things like, “I felt like you were talking directly to me as I read through your website.”

Before I found Tracy my website was homegrown and LOOKED that way as well. I felt completely disconnected from it because it wasn’t a proper representation of my capabilities.

When I initially signed up to work with Tracy, I knew I’d be getting a beautiful website, but it was the work Tracy did with me on really understanding my target client that went beyond my expectations. Her knowledge of the marketing side of putting the website together ended up being what I valued the most.

My new brand is gorgeous and I have prospects tell me things like, “I felt like you were talking directly to me as I read through your website.” The process was a lesson in marketing and writing copy all wrapped up in a visually stunning website. The time and money were well worth it, hands down!