Case Study

Connect Method Parenting

Andee’s the creator of the Connect Method Parenting system. She was having success selling her online membership program but was now ready to take her brand up a notch so she could increase her prices and reach more people to help them have a better relationship with their kids. Andee was looking for a world class brand that would become known as a staple in parenting circles.

Her website already had a fun style to it that we wanted to keep, but it was half finished and the branding was kind of an inconsistent mess. We wanted to ratchet up her fun vibes and systemize it all so that she could stay memorable everywhere she shows up, seek media coverage, and market the sheiza out of her new book with confidence!

Before (fun Design, but inconsistent):

After:

Here's what I did for Andee:

Got extra clear on who her perfect clients were, what struggles they were experiencing with their kids, and what they wanted more than anything. This is so we could create a messaging strategy for the brand that would get them to take action.
Dialled in on what makes Andee different than all the other tired parenting advice out there so that the right people would see her as an authority and not dismiss her as just something else that won't work
Andee had been using several different names for her business and method, so we coached her just go with Connect Method Parenting to increase brand awareness and decrease confusion
Condensed and elevated her website copy so that it was more powerful, precise, and easy for her visitors to to identify as her perfect clients
Helped her to create a powerful script for an emotion evoking brand video
Curated photos of Andee connecting with her kids that would create inspiration for her audience, and re-editing them so they were all consistent and on-brand
Created a unique visual brand identity including logo, typography, colors and graphic elements that would stick out in people's minds and get them excited to have fun with their kids again!
Designed a complimentary logo for her branded membership program, the League of Extraordinarily Connected Parents.
Built a fully responsive, strategic WordPress website that would keep people reading and lead them to the sales page for her membership program
Styled and integrated a number of free opt-in gifts so that if her audience wasn't ready to buy, Andee could capture their email addresses, keep in touch, and make more sales later
Designed and copy-edited her long form sales page for maximum conversions
Created a whole host of branded material including podcast covers, graphics for her membership app, instagram templates, social media cover images, workbooks, and mockups of her with her new book

Andee’s gone on to have her most successful membership site launch yet, published her book, and continues to love her life as a mom of 6 connected kids!

“I feel so seen and heard! You listen but also aren’t afraid make executive decisions based on what you know works or sounds or looks best!! LOVE IT!!

Thanks for making this such a fun experience. I feel so seen and heard. I can tell you care and are committed to making this a freaking awesome site. You listen but also aren’t afraid to censor me or make executive decisions based on what you know works or sounds or looks best!! LOVE IT!!