Case Study

Jocelyn Ring

When you’re a coach, your relationship with the client IS the product. So bringing out your personality in your brand is the big fish in attracting people you’re going to jive with. It’s what differentiates you from the millions of other coaches out there doing the same ol’ thang.

Who’s Jocelyn? A wise, nature-loving, horse whisperer with a penchant for handwriting and illustrating custom plans for her clients. You bet we were going to play that up in her new brand!

Jocelyn already had a successful corporate branding career, but came to me when she was wanting to grow a second part of her business coaching female entrepreneurs on their personal brands. While these are related, they are two completely different types of clients that require two very different sets of brand vibes and messaging.

She found herself in this figurative pickle, and she tried to jam everything under her corporate brand and website, quickly figuring out that it just wasn’t going to work. And that’s when she came to us, stuck on what to do.

Out with the old:

In with the new:

Here's what I did for Jocelyn:

Helped her get clarity that this needed to be its own brand in order to be effective at attracting her new type of client. It could be related (i.e. similar brand colors) so that people still knew it was her, but it would have more of a relaxed vibe to it to signal that this was not corporate.
Helped her identify the exact problems, desires, feelings, thoughts, and situations her new ideal client was experiencing, and created a messaging strategy they'd identify with.
Created a strategy for amplifying her special sauce - her handwritten working style, nature vibes... and the big one... horses! Yep. She's kind of a horse whisperer and she integrates horses to help facilitate transformation for her clients. Now that's setting yourself apart.
Created art direction for new photography that would show off her wise, outdoorsy, personal vibes... and the horses, of course!
Created beautiful new graphics for her visual brand, and then brought everything together into an engaging website that oozes with Jocelyn's personality (which is so important when you're a personal coach).

“I’ve gotten so much clarity around this part of my work. I’ve been more proactive in my marketing efforts and I have new found confidence around showing up online since I have such a beautiful website and brand assets. “

Prior to working with Tracy and her team, I was struggling with how to position my 1-1 coaching for small business owners AND my brand strategy work with large organizations. I tried to jam it under my consulting business website, but it didn’t all fit. I wanted a website that felt like me and how I show up to my 1-1 work, still “professional” but not all buttoned-up and corporate. I felt like I had one foot on first base and one foot on second base. I was stuck.

I met with Tracy and Anna to talk about my new brand and how I wanted it to feel and to whom I wanted to speak. They had tons of experiences with coaches and knew that there needed to be strategy behind the website, as well as beautiful design. I hadn’t found that with other design firms. Absolutely zero hesitation after we met. Signed up on the call.

I’ve gotten so much clarity around this part of my work. I have new found confidence around showing up online since I have such a beautiful website and brand assets. I’ve been more proactive in my marketing efforts since I have a place to send people to learn more about my business. All I can say is yes, yes and yes, I would absolutely recommend working with Tracy.