Case Study

Justin Fulton

Justin’s a corporate leader and is one of those guys that makes you want to overshare because he’s just so damn likeable. He’s bright. He’s gregarious. He’s exceedingly human. He cares deeply about making the biggest possible impact he can on the people he works with.

Long story short, he’s been doing executive coaching in a work settings for ages and decided he was ready to start his own practice. He didn’t want to turn off his potential clients with a shoddy brand and have them miss out on an opportunity for big growth – he wants to make sure he’s debuting with a consistent, high quality brand that reflects his energy, level of care, and expertise. This will support him booking out his practice and eventually transitioning it into his full time gig.

Here's what I did for Justin:

Helped Justin pin down what his special brand sauce was and what would make him stand out from the millions of other coaches in the sea.
Developed Justin's brand message that would be the basis for the website copy and how he describes his offer in person. This is the key that will motivate stressed out execs to reach out to Justin for help.
Wrote all the homepage and website copy, including main lines, so that it will make his perfect clients keep reading, click around to learn more, and book an initial session.
Created him a memorable visual brand identity that shows off his personality, and will make him look 100% credible. This included a text based logo with variations, typography, color palette, and signature embellishments.
Designed, built, and launched his branded website on WordPress, which will serve as his promotional hub.
Did some basic Honeybook set up for him and integrated it with the website so he could start booking calls and taking payments asap.
Designed branded LinkedIn header, email signature, and digital banners for client documents so his brand can stay consistent and memorable everywhere he shows up online.
A simple content strategy with some ideas for blog/LinkedIn posts that would establish his authority and signal to his ideal clients that he's the perfect fit to help them.
Provided review and coaching with his first few blog articles, imparting all my lucrative copywriting secrets! This is to ensure they truly resonate with his ideal clients.
Gave Justin the confidence he needed to step out looking like the A+ professional he is!

“I’ve gotten so much clarity around this part of my work. I’ve been more proactive in my marketing efforts and I have new found confidence around showing up online since I have such a beautiful website and brand assets. “

Prior to working with Tracy and her team, I was struggling with how to position my 1-1 coaching for small business owners AND my brand strategy work with large organizations. I tried to jam it under my consulting business website, but it didn’t all fit. I wanted a website that felt like me and how I show up to my 1-1 work, still “professional” but not all buttoned-up and corporate. I felt like I had one foot on first base and one foot on second base. I was stuck.

I met with Tracy and Anna to talk about my new brand and how I wanted it to feel and to whom I wanted to speak. They had tons of experiences with coaches and knew that there needed to be strategy behind the website, as well as beautiful design. I hadn’t found that with other design firms. Absolutely zero hesitation after we met. Signed up on the call.

I’ve gotten so much clarity around this part of my work. I have new found confidence around showing up online since I have such a beautiful website and brand assets. I’ve been more proactive in my marketing efforts since I have a place to send people to learn more about my business. All I can say is yes, yes and yes, I would absolutely recommend working with Tracy.