Case Study

Martin Publishing Services

When you're ready to be the best, you need to brand like the best

Melinda’s a no-bones boss. She’s hands-down the best book cover designer out there, with the biggest heart and a stunning amount of industry knowledge.

She had plenty of clients and a nice income, but she was chronically overdelivering and massively undercharging. As a result, she was overworked and not living up to her true earning potential. Plus, she was being driven crazy by authors’ editors missing their deadlines and making her schedule completely unpredictable.

Melinda’s brand and website were okay but they needed some serious “zhushing” to make her come off as the undisputed expert she is. That would allow her to raise her prices, be more choosy about her clients, and ultimately free up her time.

Before:

After:

Here's what I did for Melinda:

Nailed down Melinda's special brand sauce that would make her stand out from everyone else and rise up from the crowd.
Developed her brand message that influenced the copy for the website and marketing materials. This is the key to having premium clients fall in love and see her as the only one they want to work with.
Wrote all homepage and website copy so that it makes Melinda's perfect clients excited to click further, learn more about her process, and book an initial call with her.
Kept the visual brand & logo basically the same but with some upleveling so that it all looks polished and presents her as a trustworthy, knowledgeable publishing pro that kicks serious ace at what she does, while still communicating her bubbly, personal style.
Consulted on implementing tweaks to her prices, packages, and process in order to save her huge amounts of time.
Curated and highlighted her many awards and happy client testimonials, so people can immediately tell she's the best going and worth the money.
Consulted on a freebie offer, set it up in her email marketing service and wrote a welcome email. This is so she can capture email addresses to stay in touch with potential clients and make more sales later.
Designed, built, and launched a new WordPress website in order to bring everything together and present her as a high quality, premium service that people will have no problem saying yes to.
Used SEO best practices for the website overhaul to ensure she'll continue to capture any leads from search.
Designed branded cover images for LinkedIn and Youtube so her brand can stay consistent and memorable everywhere she shows up online.

Andee’s gone on to have her most successful membership site launch yet, published her book, and continues to love her life as a mom of 6 connected kids!

“If I want others to invest in me, I have to invest in myself. I was excited to invest because I knew it was going to be a good ROI for me—and it has been.”

As a professional designer myself, I know the importance of letting the professionals do their job. While I knew enough to do an okay version of my own website, I needed a website that would CONVERT, not just be passable. I had been casually looking for a website designer for some time but didn’t find anyone that fit my vibe. I was introduced to Tracy’s work by way of a mutual client, and I knew as soon as I saw Nicole’s site that Tracy was the designer for me.

This was the most money I have ever spent at one time on my business, but if I want others to invest in me, I have to invest in myself. I was excited to invest because I knew it was going to be a good ROI for me—and it has been.

I run in some very outspoken circles (just the way I like it!), and everyone has had nothing but positive things to say about my new site. My new site represents who I am as a designer and establishes me as the professional that I am. I’ve know for a while that I wanted to sell a course and/or digital products, but I need my website to vouch for me. Now that it does, I am moving full steam ahead with the next set of business goals (residual income). Heck yeah, I would recommend Tracy! I already have!