Case Study

Nicole Lance

As you can probably tell, Nicole is just one big, bold ball of awesomeness. She was a successful local government leader & consultant for over 15 years, but had that nagging feeling inside that it just wasn’t quite right. She realized she’d spent her whole life over-giving to others, but ignoring her own intuition about what she really wanted.

As you can imagine, it was a little terrifying for her to make the pivot into what she actually wanted to do — which was one-on-one transformational coaching. But she got brave and said ‘let’s do it!’ That’s when she reached out to me to bring her new brand to life — she wanted to give herself the best possible shot at having her passion business succeed, and didn’t want to waste any time heading in the wrong direction.

Here's what I did for Nicole:

Clarified for Nicole what her special blend of BrandSauce™ is that will make her stand out from the zillions of other life coaches out there.
Helped Nicole figure out what the common thread was between all her ideal clients so she could get very clear with her brand's message and have her perfect clients feel like she's speaking right to them.
Curated the professional photos she'd had done over the years into an on-point collection for her new brand that would help her audience connect to her.
Created a bold new visual style + logo for her brand that would showcase Nicole's badass energy while also showing she's got a sneaky touch of woo going on under there.
Consulted on how to collect powerful testimonials and trust symbols that would show she's 100% credible and capable.
Designed, built, and launched a new WordPress website in order to bring everything together into a professional hub that makes her perfect clients get a sense of who she is right off the bat and think 'hey I want to see what this lady's all about!'
Ensured the website strategically helps visitors to self identify as her ideal client and funnels them toward booking a consultation call with Nicole.
Designed her freebie offer so she can capture email addresses to stay in touch with potential clients and make more sales later.
Designed branded instagram templates, blog image templates, social media cover images, and powerpoint slides so her brand can stay consistent and memorable everywhere she shows up online.
Gave her the confidence she needed to get out there and live life on her own terms!

All in all, my team and I helped Nicole build a truly authentic brand that is certainly never going to blend in.

Nicole’s gone on to make a big splash – she’s busy with her dream clients, she now gets sought out for speaking gigs, and our branding work has opened the runway for big new opportunities – she’s just published her first book “Awesome on Your Own Terms” (check it out! And the cover’s by another client of mine, Melinda Martin)

“Tracy will care about you and your business needs every step of the way. You will be blown away by what she delivers.“

Tracy absolutely blew my mind with my website overhaul and redesign. I was doing a corporate 180 into life coaching and I was terrified because I had no idea what I wanted my brand and website to look like. I had zero clue of what I would need to write and how to pull all this together.

Basically, the question was ‘how do I take this picture in my head that I’m having trouble articulating and actually turn it into a functional website that I wouldn’t just be proud of, but one, that really would make a difference in communicating what my business is and who I am as an entrepreneur?’ Tracy and her team absolutely helped me navigate that.

When I was considering who to work with, what really sealed the deal for me with Tracy was the care and attention to detail in understanding what I was looking for.

So, if you are out there considering what the heck to do with your brand, maybe you have an idea, but you can’t really figure out how to make it come to life, or you have no idea where to start like I did, they can absolutely make it happen for you and she will care about you and your business needs every step of the way. And I can promise you, you will be blown away by what they deliver.

I’m so grateful to Tracy. Thank you, thank you, thank you for making my website not only functional but something I’m truly proud to put out in the world.